Last updated: April 17, 2026
This Privacy Policy describes how Super Optimum (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from superoptimum.co.uk (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services.
Please read this Privacy Policy carefully. By using our Services, you agree to the collection and use of information in accordance with this policy.
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
To provide the Services, we collect personal information about you from a variety of sources. The information that we collect and use varies depending on how you interact with us.
The following sections describe the categories and specific types of personal information we collect.
Information that you directly submit to us through our Services may include:
Contact details: Name, address, phone number, and email.
Order information: Billing address, shipping address, payment confirmation, and phone number.
Account information: Username, password, and security questions.
Customer support information: Any information you choose to include in communications with us.
We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. This includes device information, browser type, IP address, and how you access our Site.
We may obtain information from vendors and service providers who collect information on our behalf, such as:
E-commerce Platforms: Companies that support our technical infrastructure.
Payment Processors: Who collect payment details (bank account or card information) to fulfil your orders.
Age Verification Providers: Third-party services used to confirm you are 18+ in accordance with UK law.
We use your personal information to perform our contract with you, including processing payments, fulfilling orders, managing your account, and arranging shipping.
We may use your information for promotional purposes, such as sending marketing emails or showing you tailored advertisements. For UK/EEA residents, this is based on our legitimate interest in selling our products (Art. 6 (1) (f) GDPR).
We use your information to detect or take action regarding fraudulent, illegal, or malicious activity. Keeping your account credentials safe is your responsibility.
We use personal information to provide customer support and improve our Services to maintain our business relationship with you.
Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site, remember your preferences, and run analytics. You can set your browser to remove or reject Cookies, but please note that this may negatively impact your user experience and functionality.
In certain circumstances, we may disclose your personal information to third parties, including:
Vendors: For IT management, payment processing, data analytics, and shipping.
Business Partners: For marketing purposes in accordance with their own privacy notices.
Corporate Affiliates: Within our corporate group, to run a successful business.
Legal Obligations: To comply with subpoenas, search warrants, or to protect our legal rights.
The Services are not intended for use by children. Given the nature of our products (vaping and nicotine pouches), we do not knowingly collect information from anyone under the age of 18. If you are a parent or guardian and believe your child has provided us with data, please get in touch with us for deletion.
Depending on where you live (specifically under UK GDPR), you may have the following rights:
Right to Access / Know: Request a copy of the data we hold.
Right to Delete: Request that we erase your personal information.
Right to Correct: Request corrections to inaccurate data.
Right of Portability: Request transfer of data to a third party.
Right to Opt-out: Unsubscribe from marketing or targeted advertising.
Please note that we may transfer, store, and process your personal information outside the UK. If we transfer your information out of the UK/Europe, we rely on recognized mechanisms like Standard Contractual Clauses.
Should you have any questions about our privacy practices, or if you would like to exercise any of your rights, don’t hesitate to get in touch with us:
Super Optimum Phone: +44 161 718 3898
Email: info@superoptimum.co.uk
Address: 3b, Off Moulton St, Bury New Rd, Cheetham Hill, Manchester M8 8FQ, United Kingdom
